I have over 15+ years of hands-on work experience in digital product design and management, user experience and front-end development for rich Internet applications and mobile devices. I practice user-centered design principles basing design decisions on user needs and business goals.
I apply an understanding of marketing and communication strategies to create innovative product solutions, that have helped multiple organizations to exceed their business objectives. I specialize in crafting instinctive, engaging, and valuable user experiences.
Years of industry hands one experience
Successful client project launches
Industry awards and recognition
Professional knowledge of the tools and programs
I'm an entrepreneur at heart and early in my career, i had the opportunity to be part of a startup that I co-owned. As a result I was featured in Vancouver Sun and The Province.
This opportunity helped me learn about business and risk management. When you work in a small company that is striving to grow and become self-sufficient or big, you get to learn a lot.
In a small business, you take a lot of responsibility, you get to do a lot of stuff, on your own and you get to see a complete package and learn things from ground reality to bottom-up. The experience made me realize that the overall growth and learning that you get at an aggressive startup is priceless.
Working with teams in a variety of disciplines I have been able to recognize and develop processes and systems to create innovative solutions for abstract problems. My design philosophy situates the user at the center of the process. I bring a high level of conceptual development in my work and study the deeper underpinnings that drive and shape user engagement.
Things i love to do
I thrive on understanding users, challenge assumptions and redefine problems to identify alternative strategies and solutions.
I love solving problems but defining the problem, finding the root, evaluating alternatives/solutions and developing an action plan strategy.
I belive the key to driving innovation and growth is not to become complacent after a success. Innovation must occur continually.
Painting & Drawing
Traditional realism and portrait illustration, using Panpastels, watercolor and colored pencils.
Traditional Kungfu, Xingy, Qigong, Kungfu means achievement by effort. Mind and body alignment.
Daily meditation helps to restore calm and inner peace. "As within, so without".